Branding
Lumina Rebrand
The Challenge
Lumina was perceived as a legacy hardware company. They needed a complete overhaul to reposition themselves as an innovative AI-first technology brand without alienating their core B2B customer base.
Client
Lumina Technologies
Role
Brand Strategy, Web Design
Year
2025
The Solution
We introduced a sleek, neon-infused design system that pays homage to classic sci-fi while remaining heavily grounded in modern Swiss typography. The web experience is fast, accessible, and undeniably modern.
05:30Next Steps