Branding
Vanguard Identity
The Challenge
A modern fintech firm needed to establish trust while breaking away from the boring blue-and-white color schemes typical of legacy banks.
Client
Vanguard Capital
Role
Logo Design, Print, Web
Year
2025
The Solution
A brutalist approach using stark contrasts, heavy typography, and vibrant ember accents. The identity scales perfectly from mobile apps to physical credit cards.
05:30Next Steps